WORLD BEAUTY ASSOCIATION SIGNED 5-YHR TERM LICENSE ARRANGEMENT WITH MISSLAND FROM POLAND

WBA S.A. signed an agreement with Missland sp. z o.o. which is the leading beauty pageant company in Poland. Both partners agreed to hold the MISS SUPRANATIONAL contest from 2009 until 2013 in Poland. The new pageant will be embedded in the 'Festival of Beauty', hosted by the City of Plock, the former capital of the Warsaw region. The international competition will be framed by the renowned MISS POLAND and MISS POLAND TEENAGER contests.

The agreement was signed on 25 June 2009 in Warsaw by Mrs Tryny Marcela Yandar Lobón, President of WBA Panama and Mr Gerhard Parzutka von Lipinski, President of Missland in Poland.

Mr Marc Russell, WBA's Chief Operating Officer, who was present at the signing ceremony, expressed his happiness over the tie-up and said that Licensor as well as Licensee are committed to excellence and this cooperation will benefit the launch of MISS SUPRANATIONAL as a global brand.

Mrs Yandar Lobón and Mr Parzutka von Lipinski briefed about the overview of the venue and TV-transmitted event. They were certain that this arrangement has the potential of a long-lasting liaison not limited to the Central European country after 2013. Mr Russell assured that this initiative would grow to other areas of collaboration where Missland's proven ability to execute and WBA's profound expertise is requested.